Brand & plan defaultsBrand & plan defaults
Growiee
Brand guidelines
Gentle First Steps. Comfort That Grows With Them.
To engineer safe, non-toxic, ultra-soft apparel that adapts to an infant’s rapid growth during their first 9 months, offering parents absolute peace of mind and accessible luxury.
Logo
The line-art elephant mark. Set the name beside it in Pacifico.
Mark colourways
Approved colour versions. Click one to download its SVG.
Colour
Click a colour to copy its hex code
Typography
Three families, each with one job
Growiee
Pacifico
Wordmark only
Soft first
Nunito
Headlines · 700–800
Ultra-soft combed cotton, made for the first nine months.
Google Sans
Body & UI · 400–700
Brand pillars
- 1
Purity & Safety
AZO-free dyes and non-toxic materials mean zero harsh chemicals on delicate skin.
- 2
Thoughtful Design
Envelope necks and scratch-free flat seams designed around an infant's daily movement.
- 3
Value & Convenience
Premium export-quality cotton offered in accessible, coordinated 3-piece packs delivered straight to the doorstep.
100% Combed CottonNon-Toxic AZO-Free DyesNickel-Free SnapsEnvelope Necks & Flat Seams