Business

Unit Economics

Brand & plan defaults

Pack

Pack price

LKR

Brand tokens

Wholesale 3-Kit

LKR

Wholesale price (LKR 970 per 3-Kit)

Packaging & branding

LKR

Own packaging (LKR 100)

Order

Packs per order

Meta ads per order (CAC)

LKR

Business plan 4.2 (LKR 800–1,000)

Delivery fee the customer pays

LKR

Brand tokens (LKR 450–550)

Courier charge to us

LKR

Packing & handling

LKR

COD handling fee

Failed COD deliveries

Cost of a failed delivery

LKR

Pack price

LKR

LKR 667 a piece

Cost per pack

LKR

LKR 357 a piece

Gross margin

46.5%

LKR 930 a pack

Left per order

LKR

3.6% of pack revenue

One order, end to end

Collected, every variable cost stepping down, and what's left. Hover a step for its value.

What one pack costs us

Before ads and delivery

Cost per pack

LKR 1,070

Wholesale 3-Kit49%LKR 970
Packaging & branding5%LKR 100
Gross profit47%LKR 930

Selling priceLKR 2,000

Gross profit per packLKR 930