Brand & plan defaultsBrand & plan defaults
Fixed costs
LKR
People, rent, tools, website and photography (an assumption)
Orders a month
690
about 23.0 a day
Packs a month
828
1.2 packs an order
Sales a month
LKR
including delivery fees
Left per order
LKR
towards fixed costs
How close is month 1?
120 orders forecast for month 117%
690 orders a month break even
Contribution against fixed costs
Profit starts where the indigo line crosses the pink one
Break-even orders by price and ad cost
Orders a month needed to cover fixed costs. Deeper indigo is easier; hatched means every order loses money. Pink ring: today.
| CAC \ Pack price | LKR 2,000 | LKR 2,500 | LKR 3,000 | LKR 3,500 | LKR 4,000 |
|---|---|---|---|---|---|
| LKR 400 | 103 | 51 | 34 | 26 | 21 |
| LKR 600 | 156 | 62 | 39 | 28 | 22 |
| LKR 800 | 321 | 77 | 44 | 31 | 24 |
| LKR 1,000 | — | 104 | 52 | 34 | 26 |
| LKR 1,200 | — | 158 | 62 | 39 | 28 |